As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Sukaregang in Garut district, West Java, has long been a bustling center for Indonesia's leather trade, with some shops producing and selling various goods – including bags, shoes and jackets – since the 1940s. The industrial area is also a major supplier for high-end brands from across the globe, catering to the fashion, auto and motor-sports industry. Here: a man walks across a vat of water used to wash the hide. (Photo by Rezza Estily/JG Photo)

Harper’s Bazaar August 007 “The Simpsons go to Paris with Linda Evangelista” “Models”: The Simpsons, Linda Evangelista, and various designers with Illustrations by Julius Preite. Marge lets down her hair for Versace. Lisa gives up her pearls for Alber Elbaz. Homer dresses as Karl Lagerfeld. Selma & Patty in Viktor & Rolf. Maggie rides around in Jean Paul Gaultier’s Birkin Bag. Quite possibly the most incredible fashion spread i’ve seen (ok maybe tied with the Marie Antoinette Vogue spread?). To see the spread, see the pics below, and for some great animated versus reality pics of the dresses and designers.

On August 31, 2011, a puppy was rescued from a garbage bag in Central Florida. She was afflicted by a condition dubbed “swimmer puppy syndrome”, formally, pectus excavatum. It's rare in puppies, but when it happens it causes them to lie flat on their chests with their legs perpetually splayed out. It's usually a symptom of serious neurological problems that most puppies cannot survive. Veterinarians recommended putting her to sleep... (Photo by Flyin Fur Pet Photography)

Syrian girls carry bags with bread as people queue up outisde a bakery in a rebel held neighbourhood in the northern city of Aleppo on July 12, 2016. Since mid-2012, Aleppo has been roughly divided between government control in the west and rebel control in the east, and has suffered enormous destruction in the war that has killed more than 280,000 people nationwide. Last week, a government advance brought regime troops within firing range of the Castello Road, the only remaining supply route into the opposition-held east, effectively severing rebel neighbourhoods from the outside world. With their route to the outside world cut, there is no new flour coming to the city's bakeries, and fuel to light their ovens is also now hard to find. (Photo by Karam Al-Masri/AFP Photo)

A curious cat ipeeks out of a bag carried by its owner on a tour of the Cat Expo 2022 in Kuala Lumpur, Malaysia, 30 September 2022. The “Ekspo Kucing”, described as Malaysia's Largest Cat Expo runs from 30 September to 02 October 2022 at the Matrade Exhibition and Convention Centre (MECC) in Kuala Lumpur and “will also feature other variety of pets such as rabbits, hamsters, guinea pigs, reptiles and exotic animals”, the MECC said on its website, along with other highlight events such as a Federation Internationale Feline (FIFe) Cat Competition, Cat Adoptions or a “Sugar Glinder Contest”. (Photo by Fazry Ismail/EPA/EFE/Rex Features/Shutterstock)

Shot by Bert Hardy, the black and white images show prisoners carrying out remedial tasks such as untying knots in post office string and sewing mail bags. Other intriguing shots show lags doing their daily one hour outdoor exercise, being frisked for contraband items by officers during a routine “rub down” and serving evening meals. Strangeways was designed by Alfred Waterhouse and cost £170,000 ($207,910) to build. The prison, famed for its prominent ventilation tower and imposing design, has become a local landmark. Here: A prison officer frisking prisoners during the “rub-down” at Strangeways Prison in Manchester, UK on November 1948. (Photo by Bert Hardy/Picture Post/Hulton Archive/Getty Images)