Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Donny Golden shares a laugh with dancers from the Irish American Society during the 250th annual St. Patrick's Day parade March 17, 2011 in New York City. The parade honors the patron saint of Ireland and marched for the first time in the U.S. on March 17, 1762, fourteen years before the Declaration of Independence.

Sports Illustrated Swimsuit model Alyssa Miller attends SI Swimsuit Launch Party Hosted by Crimson at Crimson on February 14, 2012 in New York City. (Photo by Michael Loccisano/Getty Images for Sports Illustrated)

A competitor laughs while taking part in the office chair race ISU-1 Grand Prix in Tainan, southern Taiwan April 24, 2016. It was the first time such a race was held in Tainan, as part of the “ISU-1 GP” (Grand Prix) that began in Japan in 2010, according to businesses on Jhengsing Street and Haian Road in the city's West Central District and the city's Tourism Bureau, which organized the event. The fastest rider only took six seconds to complete the 30-meter race. (Photo by Tyrone Siu/Reuters)

In this April 28, 2014 file photo, a woman throws a rock and a bag at police blocking her from getting home in the Huepetuhe district of the Madre de Dios region of Peru. Security forces began destroying illegal gold mining machinery in Peru's southeastern jungle region of Madre de Dios, as authorities began enforcing a ban on illegal mining. (Photo by Rodrigo Abd/AP Photo)

Mulan Jamilah, a 6-year-old Bengal tiger, kisses caretaker Abdullah Sholeh, 33, in the garden beside their home on January 20, 2014 in Malang, Indonesia.

First Place, Sports Photojournalist Of The Year. One of 24 photos by Patrick Smith, freelance for Getty Images: Sadie Bezzant is crushed by a sheep during the pre-rodeo entertainment of mutton busting during the Strawberry Days Rodeo in Pleasant Grove, Utah. (Photo by Patrick Smith)

A poster for the IMAX presentation of “The Hunger Games: Catching Fire” (left), and a teaser poster for “The Hunger Games: Mockingjay, Part I”, both created by the Los Angeles-based design firm IGNITION. Both are nominated for the 2014 Key Art Awards in the category of Theatrical Domestic One-Sheet. The Hollywood Reporter's annual competition for the best in film and TV advertising honors some of the most creative imagery used in movie posters. Here is a selection of some of this year's nominees. (Photo by Key Art Awards 2014)