Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A man takes photo of his colleague with a mobile phone on the burning oil tanker at the ship-breaking yard in Gaddani, Pakistan, November 2, 2016. Reports state that at least eighteen workers were killed and more than 100 were wounded in a blast at Gaddani ship breaking yard near Karachi on 01 November. Initial reports suggest the blast occurred when a gas cylinder exploded inside an oil tanker being broken up for scrap. (Photo by Akhtar Soomro/Reuters)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

An aircraft passes the rising full moon that breaks through the clouds at the airport in Frankfurt, Germany, Monday, March 9, 2020. (Photo by Michael Probst/AP Photo)

A participant plays a game on her phone as others watch during a break in a traditional Chinese opera competition at the National Academy of Chinese Theatre Arts in Beijing, China, November 26, 2016. (Photo by Thomas Peter/Reuters)

Skiers and snow boarders descend from a slope as they attempt to break the record for mass skiing in swimming suits at Rosa Khutor resort near Sochi, Russia, April 9, 2016. (Photo by Kazbek Basayev/Reuters)