While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A boy runs with a burning barrel soaked in tar at the annual Ottery St Mary tar barrel festival on November 5, 2015 in Ottery St. Mary, England. The tradition, which is over 400 years old, sees competitors (who must have been born in the town to take part) running with burning barrels on their backs through the village, until the heat becomes too unbearable or the barrel breaks down, starting with junior barrels carried by children and continuing all evening with ever larger and larger barrels. The event, which has been threatened with closure on previous years due to increasing public liability insurance costs, raises thousands of pounds for charity and attracts spectators from around the world. (Photo by Matt Cardy/Getty Images)

People make their way on an algae-covered beach in Qingdao, Shandong province, China, July 19, 2015. (Photo by Reuters/Stringer)

Two Chinese farmers got more than they bargained for when they pulled up the root of a fleece flower – and came face-to-face with the doppelganger of Homer Simpson, on May 17, 2013. The large root appears to have two bulging eyes and a prominent nose – giving it an uncanny resemblance to the famous cartoon character. With two offshoot roots shaped like arms, it even looks like it is pondering or confused – just what you would expect from the real Homer. (Photo by ImagineChina)

A picture released by the North Korean Central News Agency (KCNA) shows Kim Jong-un convening an urgent operation meeting at 0:30 am on March 29, 2013 at an undisclosed location, in which he ordered strategic rocket forces to be on standby to strike US and South Korean targets at any time. (Photo by KCNA via EPA)

Karis, an 8 week old lion cub, growls at a pumpkin as she explores a Halloween treat put in her enclosure by staff at Blair Drummond Safari Park near Stirling, Scotland, Tuesday, October 29, 2013. (Photo by Andrew Milligan/AP Photo/PA Wire)

Actors dressed as a “Yeti” attend a promotional event for Travel Channel's “Expedition Unknown: Hunt for the Yeti” in Manhattan, New York City, U.S., October 4, 2016. (Photo by Brendan McDermid/Reuters)

The figure of an eight-year-old boy is seen inside a suitcase on a Spanish civil guard scanner screen at the border between Morocco and Spain's north african enclave Ceuta, Spain in this handout photo released May 8, 2015. A 19-year-old woman was arrested May 7, 2015 for the attempted smuggling of the boy, who was checked by medics and handed over to juvenile prosecutors office, according to authorities. (Photo by Reuters/Ministerio Del Interior)