In this handout image provided by Ogilvy, a burger made from cultured beef, which has been developed by Professor Mark Post of Maastricht University in the Netherlands (pictured) is shown to the media during a press conference on August 5, 2013 in London, England. The in-vitro burger, cultured from cattle stem cells, the first example of what its creator says could provide an answer to global food shortages and help combat climate change, was fried in a pan and tasted by two volunteers. The burger is the result of years of research by Dutch scientist Mark Post, a vascular biologist at the University of Maastricht, who is working to show how meat grown in petri dishes might one day be a true alternative to meat from livestock.The meat in the burger has been made by knitting together around 20,000 strands of protein that has been cultured from cattle stem cells in Post's lab. (Photo by David Parry)

Revelers celebrate the Indian festival of Holi on the deck of the ship Peking at South Street Seaport in Manhattan March 19, 2011 in New York City. The Hindu festival of Holi , also known as the Festival of Colors, marks the arrival of spring where participants throw colored powder and water on one another. Many of the New York participants are Indian-American.

Hindu devotees play with coloured powders during Holi celebrations at the Bankey Bihari Temple on March 21, 2011 in Vrindavan, India. Holi, the spring festival of colours, is celebrated by Hindus around the world in an explosion of colour to mark the end of the winter. (Photo by Majid Saeedi/Getty Images)

Dove Jo (L) and HJ Kim kiss beneath a 26-foot statue inspired by the iconic kiss between a nurse and a sailor in Times Square August 12, 2010 in New York City. Alfred Eisenstaedt took the famous photograph on V-J Day marking the end of World War II. (Photo by Mario Tama/Getty Images)

A Participant attends the opening of the first Jordanian International Horseback Archery competition, also known as the Al Faris competition and organized by the Public Security, to mark the country's 65th Independence Day June 9, 2011 in Amman, Jordan. The Al Faris competition involves showcasing different archery styles and competitors from more than fifteen countries. (Photo by Salah Malkawi/ Getty Images)

O Santa Claus of Australia competes in the mens 80–84 years 100 metres heats during day two of the 2009 Sydney World Masters Games at Sydney Olympic Park on October 11, 2009 in Sydney, Australia. (Photo by Mark Nolan/Getty Images)