Participants take part in the annual New Year' s Day Parade in central London, United Kingdom on January 1, 2018. Reports state that 8,000 performers representing the London boroughs and countries from across the globe are parading along the streets of London's West End on New Year’s Day. (Photo by Tolga Akmen/AFP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Caoimhe Cooburn-Gray poses for a picture on St. Patrick's day in Dublin, Ireland March 17, 2016. Saint Patrick's Day is a cultural and religious celebration held on 17 March, the traditional death date of Saint Patrick (c. AD 385–461), the foremost patron saint of Ireland. Celebrations generally involve public parades and festivals, céilithe, and the wearing of shamrocks, as well as green or orange attire. (Photo by Clodagh Kilcoyne/Reuters)

A Chinese shopper sleeps on a bed in the showroom of the IKEA store on July 6, 2014 in Beijing, China. Of the world's ten biggest Ikea stores, 8 of them are in China to cater to the country's growing middle class. The stores are designed with extra room displays given the tendency for customers to make a visit an all-day affair. Store management does not discourage shoppers from sleeping on Ikea furniture, even marking them with signs inviting customers to try them out. (Photo by Kevin Frayer/Getty Images)

In this July 10, 2014 photo, Chris Minore, of Orange, Conn., performs the under chop technique at the Adirondack Woodsmen's School at Paul Smith's College in Paul Smiths, N.Y. Eighteen young students in matching gray sports shirts took part recently in a weeklong crash course on old-school lumberjack skills such as sawing, chopping, ax throwing, log boom running and pole climbing. (Photo by Mike Groll/AP Photo)

An infrared portrait from NASA's Spitzer Space Telescope which shows generations of stars is seen in this undated NASA handout image released February 14, 2013. In this wispy star-forming region, called W5, the oldest stars can be seen as blue dots in the centers of the two hollow cavities (other blue dots are background and foreground stars not associated with the region). Red shows heated dust that pervades the region's cavities, while green highlights dense clouds. (Photo by NASA/Reuters/JPL-Caltech/Harvard-Smithsonian/Handout)

An employee at Christie's auction house examines a complete sub-fossilised elephant bird egg on March 27, 2013 in London, England. The elephant bird egg is expected to fetch 30,000 GBP when it features in Christie's “Travel, Science and Natural History” sale, which is to be held on April 24, 2013 in London. (Photo by Oli Scarff)

Participants hold red scarves as they celebrate the “Chupinazo” marking the start at noon sharp of the San Fermin Festival at Castle square in Pamplona, northern Spain on July 6, 2013. Ten of thousands of people packed Pamplona's streets for a drunken kick-off to Spain's best-known fiesta: the nine-day San Fermin bull-running festival. (Photo by Pedro Armestre/AFP Photo)