The Olaf balloon glides over Central Park West during the Macy's Thanksgiving Day Parade in New York, Thursday, November 23, 2017. The Macy's Thanksgiving Day parade is the largest parade in the world and has been held since 1924. (Photo by Craig Ruttle/AP Photo)

Participants take part in the annual New Year' s Day Parade in central London, United Kingdom on January 1, 2018. Reports state that 8,000 performers representing the London boroughs and countries from across the globe are parading along the streets of London's West End on New Year’s Day. (Photo by Tolga Akmen/AFP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A prototype of the Space Exploration Technologies Corp. (SpaceX) Starship launch vehicle stands during an event at the SpaceX launch facility in Cameron County, Texas, U.S., on Saturday, September 28, 2019. Elon Musk gave space fans an update Saturday evening on the status of “Starship”, the next-generation vehicle his SpaceX plans to use to eventually take humans to Mars. (Photo by Callaghan O'Hare/Reuters)

A dog named Rama surfs a wave off Sydney's Palm Beach with its owner, Australian dog trainer and former surfing champion Chris de Aboitiz (not pictured), February 18, 2016. An Australian dog trainer and former surfing champion is using the discipline of surfing as a way of teaching owners to build healthy relationships with man's best friend. (Photo by Jason Reed/Reuters)

Zhang Shifan's sixth-generation facekinis in Shandong Province, Qingdao, East China. A woman credited with inventing the bizarre swimwear known as the “facekini” has now proudly presented the sixth generation of the iconic beach clothing. The new facekini models are not only more comfortable, they also come in a wider variety of colours and patterns, bringing both style and practicality to beach-goers in Qingdao City, in East China's Shandong Province, who fear tan lines. (Photo by CEN)

The Cotopaxi volcano, one of the world's highest active volcanoes, spews smoke as seen from El Pedregal, Ecuador, October 22, 2015. Ecuadorian authorities are monitoring activity at Cotopaxi volcano, which prompted Ecuador's President Rafael Correa to maintain a yellow alert for eruptions as bursts of ash keep spewing from the snow-encircled crater of the volcano and falling in gusts on residential communities. (Photo by Guillermo Granja/Reuters)

In this photo provided by Jean Revillard, Solar Impulse 2, a plane powered by the sun's rays and piloted by Andre Borschberg, approaches Kalaeloa Airport near Honolulu, Friday, July 3, 2015. His 120-hour voyage from Nagoya, Japan broke the record for the world's longest nonstop solo flight, his team said. (Photo by Jean Revillard/Global Newsroom via AP Photo)