While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A young Thai man jumps in the air and cheers as his rocket takes off at the Bun Bang Fai Rocket Festival on May 10, 2015 in Yasothon, Thailand. During the Bun Bang Fai rocket festival, Thai residents launch enormous home-made rockets into the air to gain Buddhist merit and to celebrate the beginning of the rainy season. (Photo by Taylor Weidman/Getty Images)

Crews move a 39 foot long, 16 foot tall, 2400 lbs. replica of a Tyrannosaurus Rex from behind the Museum Of Science And History in Jacksonville, Fla., to its new location in front of the entrance of the museum Wednesday morning, May 20, 2015, to kickoff the upcoming Dinosaurs Unearthed exhibit. The exhibiti, which opens this week, includes animatronic dinosaurs as well as prehistoric fossils and runs through September 7. (Photo by Bob Self/The Florida Times-Union via AP Photo)

Miss Universe contestant Desire Cordero, of Spain, poses for a photo after a news conference for contestants from Latin America and Spain, Monday, January 12, 2015, in Doral, Fla. The Miss Universe pageant will be held on January 25, in Miami. (Photo by Wilfredo Lee/AP Photo)

Members of the Royal Navy respond to a simulated fire in a Vanguard-class submarine control room training facility at Clyde naval base in Faslane, Scotland on January 21, 2016. (Photo by Photograph: Danny Lawson/PA Wire)

View of an egg fried on the pavement in Pozo Hondo, Santiago del Estero, Argentina on January 23, 2016, while the real feel was 57 degrees Celsius. Pozo Hondo's Mayor Claudio Nicolau fried an egg on the pavement of the main square of the city Saturday. (Photo by AFP Photo/Stringer)

A tourist catches snowflakes on her tongue during snow fall in Times Square, Midtown, New York, on January 3, 2013. A major snowstorm producing blizzard-like conditions hammered the northeastern United States on Friday, causing more than 1,000 U.S. flight delays and cancellations, paralyzing road travel, and closing schools and government offices. (Photo by Darren Ornitz/Reuters)

The “Escape Velocity” moving sculpture by artist group Poetic Kinetics looms over Coachella festivalgoers on the Empire Polo Field, on the first day of the 2014 Coachella Music and Arts Festival in Indio, California, on April 11, 2014. (Photo by Chris Pizzello/Invision)