A 40-foot sculpture of the swimmer Rebecca Adlington was unveiled at the Serpentine in London’s Hyde Park on July 25, 2016 to launch a campaign by Kelloggs to encourage the public to support Team GB at the Rio Olympics. (Photo by David Parry/PA Wire/Barcroft Images)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Ghanaian fans take a selfie prior to a Group G football match between Germany and Ghana at the Castelao Stadium in Fortaleza during the 2014 FIFA World Cup on June 21, 2014. (Photo by Patrik Stollarz/AFP Photo)

People slide down a 1,082 feet (330 metre) long inflatable water slide in Hong Kong, China August 22, 2015. (Photo by Tyrone Siu/Reuters)

A meteorite burns up in the atmosphere as seen in this photo taken near of Salgotarjan, 109 kms northeast of Budapest, Hungary, late 21 April 2015. The Moon and Venus can be seen on the left. (Photo by Peter Komka/EPA)

In this April 12, 2015 photo, Sayed Ahmed Abdoh poles his boat to check his fish traps in the Nile River, near Abu al-Nasr village, about 770 kilometers (480 miles) south of Cairo, Egypt. Abdoh caught some 20 fish this day and gave them to his friend, Salama Osman, a migrant worker in a Cairo apartment building, to celebrate his biannual return to their village. (Photo by Hiro Komae/AP Photo)

A woman looks out from her stall selling traditional garments and textiles at a market in Ashgabat February 8, 2012. (Photo by Aman Mehinli/Reuters)