A man rides his bicycle as a wave crashes at La Libertad malecon on May 13, 2015. El Salvador emergency authorities has declared an orange alert along the Pacific coast due to a large swell that affected the Salvadoran coast. The swell originated from the extra-tropical storms that formed in New Zealand and the Southern hemisphere, according to El Salvador's Ministry of Environment and Natural Resources. (Photo by Jose Cabezas/Reuters)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Sara White, dressed as Ginny Weasley, a fictional character in J. K. Rowling's Harry Potter series, poses for portrait at the launch of “Harry Potter and the Cursed Child” at Foyles book store on July 30, 2016 in London, England. The script book of the play of the same name, which is on at Palace Theatre, billed as the eighth Harry Potter story, is on sale from midnight tonight. (Photo by Rob Stothard/Getty Images)

Clay Lipsky has created a great series called Atomic Overlook. The project takes terribly boring scenic shots and combines them with some exciting nuclear testing. “Tourists will line up for anything and I always found humor in vacation destinations that are nothing but a bunch of people looking into a great abyss”, he says. “I understand the allure of a beautiful landscape, but as the world’s population grows so do the lines to view the “nothingness”. Atomic Overlook flips the script on that and gives new purpose to those suntanned masses”. (Photo by Clay Lipsky)

A man dressed as “El Chapulin Colorado”, a character by screenwriter Roberto Gomez Bolanos, performs for fans and media as they wait for the arrival of the funeral van carrying the body of Bolanos, at Mexican media company Televisa in Mexico City November 29, 2014. Mexican actor and screenwriter Roberto Gomez Bolanos, one of Latin America's most beloved comedians, whose slapstick acts charmed fans from Spain to Argentina for over four decades, died on Friday at the age 85. Known as “Chespirito”, a word play on “Little Shakespeare” for his diminutive stature and his prolific scripts, Gomez Bolanos created some of the region's most enduring comic characters. (Photo by Carlos Jasso/Reuters)

A Thai devotee in a state of trance screams while holy water is sprayed as thousands race towards the edifice of the founder monk during the annual Tattoo fesitval at Wat Bang Phra on March 7, 2009 in Nakhom Pathom, Thailand. Some men take on the characteristics of sacred animals that have been carved onto their skin. Thousands of believers from all over Thailand come to take part in one of the country's most bizarre festivals about 50 miles outside Bangkok to pay respect to the temple's monks who are master tattooist. In Thai culture the tattoo or Thai word sak yant is worn as a symbol of spiritual and physical protection, many believe that the tattoo have mystical powers. Many tattoo fanatics choose to have monkeys and tigers as well as the Khmer/Cambodia ancient script on their bodies. (Photo Paula Bronstein/Getty Images)