Fresa, 5, stands inside the dog shelter “Santuario Milagros Caninos” on the outskirts of Mexico City August 29 2014. Fresa underwent reconstructive surgery after her previous owners hacked off half of her snout with a sharp object, possibly a machete, according to surgeon Jesus Paredes. After neighbours found Fresa wandering on the streets, they handed her over to a shelter where Paredes performed a three-hours intervention to enable her to breathe again through her nostrils, to remove her protruding jaw and reconstruct the lips with flaps of skin and mucous. (Photo by Edgard Garrido/Reuters)

Dog puppy “Sandy” protects against the rain with an umbrella fixed on her leash during a stroll in Rust, southern Germany, on May 26, 2013. (Photo by Patrick Seeger/AFP Photo)

Kanphitcha Sungsuk, 21, (C), lines up with young men to speak to officers during an army draft held at a school in Klong Toey, the dockside slum area in Bangkok, Thailand, April 6, 2017. Thailand is widely seen as a paradise for gay and transgender people, but many complain of being treated as second-class citizens and the obligation to respond to the draft can be a nightmare when they turn 21. (Photo by Athit Perawongmetha/Reuters)

In this Friday, March 28, 2014 photo, singers of the Moranbong Band, Jong Su Hyang, foreground, and Pak Mi Kyong, left perform on their stage in Pyongyang, North Korea. Step aside, Sea of Blood Opera. North Korean leader Kim Jong Un's favorite guitar-slinging, miniskirt-sporting girl group, the Moranbong Band, is back. And these ladies know how to shimmy. (Photo by Jon Chol Jin/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Italian actress Sophia Loren and US actor Marlon Brando at a cinema in Rome on November 11, 1954, where Brando received the Francesco Pasinetti Prize for his performance in the film “On The Waterfront”. (Photo by Keystone/Getty Images)