Spectators await the start of a cinema screening at a Kinostar De Lux Multiplex in the Moscow suburb of Khimki, December 7, 2014. Furniture retailer IKEA has converted one of the cinema halls, completely replacing standard seats with their furniture, according to local media. There are 17 double beds fitted in the hall, which was renamed to “It wakes love”. (Photo by Sergei Karpukhin/Reuters)

Actors Justin Timberlake (L) and Mila Kunis present an award onstage during the 2011 MTV Movie Awards at Universal Studios' Gibson Amphitheatre on June 5, 2011 in Universal City, California. (Photo by Kevin Winter/Getty Images)

Playboy Bunny, Penny (surname not given), is helped into her costume as she prepares herself before starting work at the Playboy Club on July 26, 2016 in London, England. The Playboy Club London is celebrating its 50th anniversary this year and will mark the event with a “Touch of Gold” party on July 29. (Photo by Carl Court/Getty Images)

Selena Gomez performs at the MTV Movie Awards. (Photo by Jordan Strauss/Invision for MTV)

(Top L-R) Playboy Playmates Anna Sophia Berglund, Kayla Rae Reid, Dominique Jane, Heather Rae Young, Alexandra Tyler, Val Keil, (bottom L-R) Audrey Aleen Allen, Ashley Doris, Hiromi Oshima, and Shanice Jordyn attend the Playboy Midsummer Night's Dream party at the Marquee Nightclub at The Cosmopolitan of Las Vegas on August 27, 2016 in Las Vegas, Nevada. (Photo by David Becker/Getty Images for Playboy Enterprises)

Actress Brittany Snow takes a selfie with a fan at The 2015 MTV Movie Awards at Nokia Theatre L.A. Live on April 12, 2015 in Los Angeles, California. (Photo by Jason Merritt/Getty Images)

Projectionist Antonio Feliciano, 75, checks his projector before showing a film in Monforte, Portugal May 16, 2015. Shades of Oscar-winning classic "Cinema Paradiso" run through the life of Feliciano, a sprightly 75-year-old who fears he may be the last of Portugal's travelling film projectionists.After six decades travelling four million km (2.5 million miles) to screen 4,000 films in Portugal's far-flung villages, Feliciano does not plan to retire just yet. But he is resigned to the fact that the Internet, digital TV and distribution monopolies have made his craft obsolete. (Photo by Rafael Marchante/Reuters)