A woman looks for fruits to buy inside a bus called Sacolao in Santa Teresa neighborhood in Rio de Janeiro, Brazil, July 7, 2015. The bus, which began operating as a municipal initiative but has been taken over by a private enterprise, arrives every week in some neighborhoods to facilitate families with their grocery shopping and sells food at an affordable price, according to sellers. (Photo by Pilar Olivares/Reuters)

Players battle for the ball during their match at the swamp soccer China tournament in Beijing, June 26, 2014. The 32 teams from across the country participated in the soccer event to celebrate the 2014 World Cup in Brazil. (Photo by Kim Kyung-Hoon/Reuters)

A Brazil fan waits for the start of the group A World Cup soccer match between Brazil and Croatia, the opening game of the tournament, in the Itaquerao Stadium in Sao Paulo, Brazil, Thursday, June 12, 2014. (Photo by Felipe Dana/AP Photo)

Ecuadorian luthier Ivan Ibujes plays a guitar after repairing it at his shop in Quito, June 17, 2016. (Photo by Guillermo Granja/Reuters)

A boy tumbles as he plays soccer on the streets of the Khayelitsha township in Cape Town, December 3, 2009. (Photo by Kai Pfaffenbach/Reuters)

A Japan soccer fan reacts as she watches Japan's FIFA Women's World Cup final match against the U.S. in Vancouver, at a public viewing event in Tokyo, Japan, July 6, 2015. Japan lost the match 5-2 to the U.S. (Photo by Toru Hanai/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Christmas decoration selling during Depot Christmas Shopping on November 23, 2011 in Hamburg, Germany. (Photo by Christian Augustin/Getty Images)