Kaci Nuyen 8, holds a “Kiddizoom Twist” camera during a Hamleys Christmas toy photocall at Hamleys Toy store on June 28, 2011 in London, England. The famous toy store unveiled today their “must have” toys for Christmas 2011. (Photo by Dan Kitwood/Getty Images)

Rio Nuyen 8, holds a “Transformers 3 Mech Tech Leader Asst” robot figure during a Hamleys Christmas toy photocall at Hamleys Toy store on June 28, 2011 in London, England. (Photo by Dan Kitwood/Getty Images)

A “Rock on Elmo” toy is displayed during a Hamleys Christmas toy photocall at Hamleys Toy store on June 28, 2011 in London, England. (Photo by Dan Kitwood/Getty Images)

Kaci Nuyen 8, holds a “Fur Real Cookie” toy dog during a Hamleys Christmas toy photocall at Hamleys Toy store on June 28, 2011 in London, England. (Photo by Dan Kitwood/Getty Images)

Rio Nuyen 8, holds a “Cars 2 Fully Loaded McMissile” car during a Hamleys Christmas toy photocall at Hamleys Toy store on June 28, 2011 in London, England. (Photo by Dan Kitwood/Getty Images)

Kaci Nuyen 8, holds a Justin Bieber Singing Doll during a Hamleys Christmas toy photocall at Hamleys Toy store on June 28, 2011 in London, England. (Photo by Dan Kitwood/Getty Images)

Archie Twigg 5, sits in a “Dr. Who Ride in Dalek” motorised Dalek during a Hamleys Christmas toy photocall at Hamleys Toy store on June 28, 2011 in London, England. (Photo by Dan Kitwood/Getty Images)

Archie Twigg 5, holds a “Transformers Ultimate Optimus Prime” robot figure during a Hamleys Christmas toy photocall at Hamleys Toy store on June 28, 2011 in London, England. (Photo by Dan Kitwood/Getty Images)

A woman holds a “Fijit Friend” interactive pet during a Hamleys Christmas toy photocall at Hamleys Toy store on June 28, 2011 in London, England. (Photo by Dan Kitwood/Getty Images)