Power to the people! Giant transmission tower people that is… We can all agree that transmission towers (that’s an electricity pylon or ironman for you European and Aussie folk) are very necessary yet completely unsightly. These suspension towers dot our landscapes, typically soaring 15-55 meters (49 – 180 ft) high.




If we have to live with them, why not turn them into something both functional and artistic? This was the sentiment of American design firm Choi+Shine Architects, who submitted the concept to Iceland’s ‘High-Voltage Electrical Pylon International Design Competition”.




The concept, dubbed ‘The Land of Giants‘, sought to transform mundane transmission towers into statues on the Icelandic landscape by making only small alterations to existing pylon design.






Choi Shine