A woman with a Hello Kitty tattoo waits in line to attend the Hello Kitty Con, the first-ever Hello Kitty fan convention, held at the Geffen Contemporary at MOCA Thursday, October 30, 2014, in Los Angeles. The convention was held to honor the character's 40th birthday. (Photo by Jae C. Hong/AP Photo)

A man dresses as Bad Badtz-Maru, one of the Sanrio characters, pauses for photos at the Hello Kitty Con, the first ever Hello Kitty fan convention, held at the Geffen Contemporary at MOCA Thursday, October 30, 2014, in Los Angeles. (Photo by Jae C. Hong/AP Photo)

Hello Kitty dresses are on display at the Hello Kitty Con, the first-ever Hello Kitty fan convention, held at the Geffen Contemporary at MOCA Thursday, October 30, 2014, in Los Angeles. (Photo by Jae C. Hong/AP Photo)

Carolyn Molina, of Riverside, Calif., laughs while talking to a reporter at the Hello Kitty Con, the first-ever Hello Kitty fan convention, held at the Geffen Contemporary at MOCA Thursday, October 30, 2014, in Los Angeles. (Photo by Jae C. Hong/AP Photo)

Fans and models pose for photos while waiting line for the Hello Kitty Con, the first-ever Hello Kitty fan convention, held at the Geffen Contemporary at MOCA Thursday, October 30, 2014, in Los Angeles. (Photo by Jae C. Hong/AP Photo)

A vendor stands in front of Hello Kitty hoodies at the Hello Kitty Con, the first-ever Hello Kitty fan convention, held at the Geffen Contemporary at MOCA Thursday, October 30, 2014, in Los Angeles. (Photo by Jae C. Hong/AP Photo)

Jessica Aguilar takes pictures of her nephew at the Hello Kitty Con, the first ever Hello Kitty fan convention, held at the Geffen Contemporary at MOCA Thursday, October 30, 2014, in Los Angeles. (Photo by Jae C. Hong/AP Photo)

Nicole Michel, center, of Fontana, Calif., waits in line to attend the Hello Kitty Con, the first-ever Hello Kitty fan convention, held at the Geffen Contemporary at MOCA Thursday, October 30, 2014, in Los Angeles. (Photo by Jae C. Hong/AP Photo)

Alyssa Lopez, of San Diego, Calif., plays the money grab game at the Hello Kitty Con, the first Hello Kitty fan convention, held at the Geffen Contemporary at MOCA Thursday, October 30, 2014, in Los Angeles. (Photo by Jae C. Hong/AP Photo)

People wait in line to attend the Hello Kitty Con, the first-ever Hello Kitty fan convention, held at the Geffen Contemporary at MOCA Thursday, October 30, 2014, in Los Angeles. (Photo by Jae C. Hong/AP Photo)

A woman uses a Hello Kitty umbrella to shelter from the sun while waiting in line for the Hello Kitty Con, the first-ever Hello Kitty fan convention, held at the Geffen Contemporary at MOCA Thursday, October 30, 2014, in Los Angeles. (Photo by Jae C. Hong/AP Photo)

Keith Nunez, left, takes pictures of his wife, Carolina, at the first-ever Hello Kitty fan convention, Hello Kitty Con, held at the Geffen Contemporary at MOCA, Thursday, October 30, 2014, in Los Angeles. (Photo by Jae C. Hong/AP Photo)

Hello Kitty fans wait in line for the Hello Kitty Con, the first ever Hello Kitty fan convention, held at the Geffen Contemporary at MOCA Thursday, October 30, 2014, in Los Angeles. (Photo by Jae C. Hong/AP Photo)

Hello Kitty fans pose for photos in a giant tea cup at the Hello Kitty Con, the first-ever Hello Kitty fan convention, held at the Geffen Contemporary at MOCA Thursday, October 30, 2014, in Los Angeles. (Photo by Jae C. Hong/AP Photo)

Wearing a Hello Kitty costume, Brandee Amore, center, of Glendale, Calif., walks across the street before the start of the Hello Kitty Con, the first-ever Hello Kitty fan convention, held at the Geffen Contemporary at MOCA Thursday, October 30, 2014, in Los Angeles. (Photo by Jae C. Hong/AP Photo)