Girls look at a newly installed “Renew” media point in the City of London on January 26, 2012 in London, England. The “pods” will transmit each market day and will include breaking news, weather and travel information, and information about sport, fashion, the arts and entertainment. The stations which will also double as recycling points are run by media company Renew. (Photo by Dan Kitwood/Getty Images)

Runners warm up during the Team Pants And Bra photcall at City Hall on January 26, 2012 in London, England. Team Pants and Bra sprinted through central London this morning, encouraging fellow runners to join TeamPB and proudly wear pants and bras for the Virgin London Marathon in April, representing The Prostate Cancer Charity and Breast Cancer Care. (Photo by Ian Gavan/Getty Images for Prostate Cancer)

Festival goers wear Australia day attire at Big Day Out 2012 at the Sydney Showground on January 26, 2012 in Sydney, Australia. (Photo by Mark Metcalfe/Getty Images)

A coffin in the shape of a skip is displayed at the South bank Centre on January 20, 2012 in London, England. A collection of bespoke coffins by “Crazy Coffins” in Nottingham and the famous “Pa Joe” workshop in Ghana are currently on display at the South Bank centre, who are currently running a festival celebrating life and death. (Photo by Dan Kitwood/Getty Images)

Model Bianca Gavrilas wears a a hand-embroidered cape made from the silk of the Golden Orb Spider in the V&A Museum's Medieval and Renaissance Gallery on January 23, 2012 in London, England. The cape is one of two golden spider silk textiles that exist in the world, it was made in Madagascar over a period of 8 years and using the silk of silk of 1.2million spiders. (Photo by Oli Scarff/Getty Images)

A woman uses the Aurasma app on an iPad which displays a virtual 3D animation of a Thundercat character which her colleague pretends to fight at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)

Rotterdam based SMIT and Livorno based NERI salvage workers start their work of diesel recovery on a pontoon from the the cruise ship Costa Concordia that lies stricken off the shore of the island of Giglio on January 24, 2012 in Giglio Porto, Italy. (Photo by Laura Lezza/Getty Images)

Actors wearing masks of Syrian President Bashar al-Assad and Russian Prime Minister Vladimir Putin perform with body bags during a demonstration outside United Nations headquarters on January 24, 2011 in New York City. Protesters called on the U.N. Security Council to pass a resolution to attempt to halt al-Assad's crackdown on the Syrian uprising. (Photo by Mario Tama/Getty Images)