To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A sadhu, or a Hindu holy man, blesses a devotee as he smokes marijuana at a transit camp on the way to Gangasagar, in Kolkata, India, Sunday, January 7, 2018. Thousands of Hindu pilgrims are expected to take the annual holy dip at Gangasagar, where the Ganges River reaches the Bay of Bengal, on the auspicious Makar Sankranti festival day that falls on Jan. 14. (Photo by Bikas Das/AP Photo)

A Hindu holy man, or sadhu, smeared with ashes smokes marijuana in a chillum during the Shivaratri festival on the premises of Pashupatinath Temple in Kathmandu, Nepal, March 7, 2016. Hindu holy men from Nepal and India come to this temple to take part in the Maha Shivaratri festival. Celebrated by Hindu devotees all over the world, Shivaratri is dedicated to Lord Shiva, and holy men mark the occasion by praying, smoking marijuana or smearing their bodies with ashes. (Photo by Navesh Chitrakar/Reuters)