A paper mache pig meant to mock Donald Trump sits on display at a protest against the Republican presidential candidate before the start of the Republican National Convention in Cleveland, Ohio, USA, 17 July 2016. Numerous protest groups are expected in Cleveland throughout the four-day-long convention. (Photo by Jim Lo Scalzo/EPA)

Cosplayers are dressed as the Disney princesses outside Comic-Con on July 20, 2018 at the San Diego Convention Center in San Diego, California. More than 100,000 are expected at the annual comic and entertainment convention. (Photo by Mario Tama/Getty Images)

People dressed as mermaids and mermen take part in the group swim during the MerMagic Convention at the Freedom Aquatic & Fitness Center in Manassas, Virginia on March 4, 2023. The event bills itself as the “World's Largest Mermaid Convention”. (Photo by Joseph Prezioso/AFP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.