Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

An abandoned protection masks in the deserted building near bypass channel for cooling at the Chernobyl nuclear power plant in the Exclusion Zone, Ukraine, April 5, 20177. The Chernobyl nuclear accident occurred on 26 April 1986 in the No.4 light water graphite moderated reactor at the Chernobyl Nuclear Power Plant near Pripyat. An estimated 47,000 people of the city of Pripyat were evacuated after the explosion in 1986. (Photo by Vitaliy Holovin/Corbis via Getty images)

A man rides his horse next to Kosovo's coal-fired power plant near the town of Obilic on May 30, 2022. Two coal-fired power plants, Kosova A and Kosova B, are the main source of the alarming air pollution levels in Kosovo, and particularly in the town of Obilic, which is located between the two plants and near to their ash disposal sites and open-pit lignite mines. (Photo by Armend Nimani/AFP Photo)

Waxahachie firefighters battle a massive fire at the Magnablend chemical processing plant on October 3, 2011 in Waxahachie, Texas. The burning chemical plant is not far from several residential areas and Wedgeworth Elementary School. (Photo by Tom Pennington/Getty Images)

A worker works at a plant of Hyundai Motor in Asan, South Korea, January 27, 2016. (Photo by Kim Hong-Ji/Reuters)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

The 30th anniversary of the meltdown at the Chernobyl nuclear plant that caused large amounts of radioactive particles to be released into the air will be commemorated on April 26, 2016. Photojournalist Sean Gallup returned to the area to document the lasting effects of the world's worst nuclear power plant accident. Pictured, children's beds are seen in an abandoned kindergarten in Kopachi village located inside the Chernobyl exclusion zone, September 29, 2015, near Chernobyl, Ukraine. (Photo by Sean Gallup/Getty Images)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.