To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A young woman wearing no trousers hits the ski slopes at a ski resort in Xuzhou, in east China's Jiangsu province on January 13, 2015 in a promotional effort to equal “No Pants Subway Ride”, which was marked on January 11 this year. The promotional “No Pants Subway Ride” stunt on January 11 was held as commuters in some 60 cities around the world braved public transportation in their undies, which has gone global since its first staging by US group Improv Everywhere in New York in 2002. (Photo by AFP Photo)

An Zi, is squashed amongst other commuters in a subway train on his way to work in Beijing, China, November 12, 2015. An, a movie producer, moved to Dongsanqi village in Changping this year. His commute to work can take about 2 hours, with transportation costs topping 200 yuan a month, or about a fifth of his monthly rent. (Photo by Jason Lee/Reuters)

People clean up debris at a traditional market damaged by flood after torrential rain on August 09, 2022 in Seoul, South Korea. The heaviest rainfall in 80 years has pounded Seoul and surrounding regions, leaving seven people dead and six others missing, as well as flooding homes, vehicles, buildings and subway stations, government officials said. (Photo by Chung Sung-Jun/Getty Images)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)