New York City FC midfielder Valentin Castellanos (11) falls after battling Columbus Crew defender Aboubacar Keita (30) for a high ball during the second half at Red Bull Arena in New York, August 24, 2020. (Photo by Vincent Carchietta/USA TODAY Sports)

Okame Flowering Cherry tree blossoms are seen frozen on Valentine's Day in front of RX3 Compounding Pharmacy in Chester, Virginia, February 14, 2021. (Photo by Kristi K. Higgins/progress-index.com/USA Today Network via Reuters)

People look at a skeleton couple kissing installation dubbed “Till Death Do Us Part” during a Valentine's Day event in Bucharest, Romania, Tuesday, February 13, 2024. (Photo by Vadim Ghirda/AP Photo)

People walk on the “Europabruecke” bridge, the world's longest pedestrian suspension bridge with a length of 494m, after the official inauguration of the construction in Randa, Switzerland, 29 July 2017. The bridge is situated on the Europaweg that connects the villages of Zermatt and Graechen. (Photo by Valentin Flauraud/EPA)

A participant holds his dog as colored powder is thrown into the air during the Color Run in Lausanne, Switzerland, 12 September 2015. The international 5km running event is inspired by the Hindu Holi spring festival of colors. (Photo by Valentin Flauraud/EPA)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.