To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

People dressed as Adam and Barbara Maitland from “Beetlejuice” ride the subway after leaving New York Comic Con 2022 on October 08, 2022 in New York City. The four-day event, which began Thursday morning at the Jacob K. Javits Convention Center in Manhattan, is expected to attract over 200,000 comic, fantasy and pop culture fans from across the country and world. (Photo by Alexi Rosenfeld/Getty Images)

In this Saturday, June 14, 2014 file photo, two women kiss in front of a rainbow flag, the symbol of the gay rights movement, during the Gay Pride parade in central Athens, Greece. Ahead of May 21, general elections, Alexis Tsipras, head of the main left-wing opposition party, Syriza, promised on Tuesday, April 4, 2023 to legalize same-s*x marriage if he becomes the next prime minister. (Photo by Petros Giannakouris/AP Photo)

The “voodoo” wrestler known as Panthère utters incantations above the alter of his shrine in Kinshasa, Democratic Republic of Congo, on July 27, 2023. In the capital of DR Congo, dozens of men and women – including former wrestlers – practice “voodoo wrestling”, using traditional fetishes and animals. Fights are organised in some of the city's poorest and most densely populated districts. (Photo by Alexis Huguet/AFP Photo)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.