To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A skier in a costume attempts to cross a pool of water at the foot of a ski slope while competing in the annual “Gornoluzhnik” amateur event marking the end of the ski season, at the Bobrovy Log ski resort in the suburbs of the Siberian city of Krasnoyarsk, Russia, April 16, 2017. (Photo by Ilya Naymushin/Reuters)

Journalists interview a girl, member of the Cryophile amateurs winter swimmers club, after bathing in the ice waters of the Yenisei River, during the celebrations for the upcoming Christmas and New Year, in Krasnoyarsk, Russia, December 23, 2017. (Photo by Ilya Naymushin/Reuters)

A member of the “Exit Point” amateur rope-jumping group jumps from a 44-metre high (144-feet high) waterpipe bridge in the Siberian Taiga area outside Krasnoyarsk, September 28, 2014. Fans of rope-jumping, a kind of extreme sport involving a jump from a high point using an advanced system of amortization including mountaineering and rope safety equipment, attended the Golden Autumn group's jumping season. (Photo by Ilya Naymushin/Reuters)

Members of the “Avalon” team wearing 14th century knight costumes fight against each other on the bank of the Yenisei River during the regional amateurs tournament of clubs of historical reconstruction, “The Battle of the Nations 2015. Siberia”, in Krasnoyarsk January 24, 2015. (Photo by Ilya Naymushin/Reuters)