A skier in a costume attempts to cross a pool of water at the foot of a ski slope while competing in the annual “Gornoluzhnik” amateur event marking the end of the ski season, at the Bobrovy Log ski resort in the suburbs of the Siberian city of Krasnoyarsk, Russia, April 16, 2017. (Photo by Ilya Naymushin/Reuters)

Journalists interview a girl, member of the Cryophile amateurs winter swimmers club, after bathing in the ice waters of the Yenisei River, during the celebrations for the upcoming Christmas and New Year, in Krasnoyarsk, Russia, December 23, 2017. (Photo by Ilya Naymushin/Reuters)

Play-fighting cheetah siblings at the Zimanga game reserve in South Africa in the second decade of November 2024 were spotted by Gavin Bickerton-Jones, an amateur photographer, who said: “It is a bit scary at first being so close, but also a privilege for them to let you share their space”. (Photo by Gavin Bickerton-Jones/Solent News)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.