Flames rage through a pile of tires at the tire dump of Sesena in Toledo, Spain, 13 May 2016. The tire dump reportedly contains over 100,000 tons of tires and reaches to the neighbouring town of Valdemoro in Madrid. According to local authorities, the fire was apparently deliberately started as it had been raining till midnight and the fire started early 13 May 2016 at a small spot in Valdemoro. (Photo by Ismael Herrero/EPA)

Star Wars fan Mike Deguzman practices with a toy lightsaber after purchasing some new toys that went on sale at midnight in advance of the film “Star Wars: The Force Awakens” in Times Square in the Manhattan borough of New York, September 4, 2015. (Photo by Carlo Allegri/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.