Penelope Cruz attends the Palme d'Or Award Ceremony held at the Palais des Festivals during the 63rd Annual Cannes Film Festival on May 23, 2010 in Cannes, France. (Photo by Sean Gallup/Getty Images)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Anja Rubik poses as she arrives for the screening of the film “Dolor Y Gloria (Pain and Glory)” at the 72nd edition of the Cannes Film Festival in Cannes, southern France, on May 17, 2019. (Photo by Stephane Mahe/Reuters)

Model Bella Hadid poses for photographers at the photo call for the film “Pain and Glory” at the 72nd international film festival, Cannes, southern France, Friday, May 17, 2019. (Photo by Arthur Mola/Invision/AP Photo)

“Google is launching balloons into near space to provide internet access to buildings below on the ground. About 30 of the superpressure balloons are being launched from New Zealand from where they will drift around the world on a controlled path. Attached equipment will offer 3G-like speeds to 50 testers in the country”. – BBC News. Photo: A Google balloon sails through the air with the Southern Alps mountains in the background, in Tekapo, New Zealand. (Photo by Jon Shenk/Associated Press)

Google's vice president Alan Eustace looks out of his spacesuit into the stratosphere prior to a record-breaking skydive over New Mexico, in this still image taken from video October 24, 2014, a handout courtesy of the Paragon Space Development Corporation. Eustace was lifted up 135,890 ft (41,420 metres) by an enormous balloon while wearing a specially designed pressurized space suit, the Paragon Space Development Corporation said. Eustace remained in a free fall for approximately 4.5 minutes before landing safely nearly 70 miles (43.4 kms) from his launch point, setting a world record for the highest skydive and breaking the sound barrier in the process. Eustace landed safely on the ground just 15 minutes after he was lifted into the air. (Photo by Reuters/Paragon Space Development Corporation)