An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

The ex-Pussycat Doll Nicole Scherzinger climbed 1,000-plus steps of an old Honolulu railway line in Hawaii in the first decade of January 2023. (Photo by Instagram)

American actor and musician Jared Leto climbs The Empire State Building on November 08, 2023 in New York City. (Photo by Roy Rochlin/Getty Images for Empire State Realty Trust)

Photographers help a Rohingya refugee to climb out of Naf River as they cross the Myanmar-Bangladesh border in Palong Khali, near Cox's Bazar, Bangladesh on November 1, 2017. (Photo by Hannah McKay/Reuters)

A porter stands at the bottom of the Illimani mountain, on the outskirts of La Paz, Bolivia, April 16, 2016. For years, Lydia Huayllas, 48, has worked as a cook at base camps and mountain-climbing refuges on the steep, glacial slopes of Huayna Potosi, a 19,974-foot (6,088-meter) Andean peak outside of La Paz, Bolivia. But two years ago, she and 10 other Aymara indigenous women, ages 42 to 50, who also worked as porters and cooks for mountaineers, put on crampons – spikes fixed to a boot for climbing – under their wide traditional skirts and started to do their own climbing. (Photo by David Mercado/Reuters)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)