A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A visitor looks at portraits of Mao Zedong amid his statues on display at a wholesale souvenir store in Shaoshan, Hunan Province in central China, 28 April 2016. Shaoshan is the hometown of former Communist leader Mao Zedong, popularly known as Chairman Mao. Thousands of visitors descend on this small Chinese town burrowed in the hills of Central China's Hunan province to pay homage to the “Great Helmsman” everyday. It is one of the core sites of the “Red Tourism” industry, where communist party cadres and ordinary Chinese tourists alike seek to relive the experiences and rekindle the spirit of the revolutionaries. (Photo by How Hwee Young/EPA)

A policeman stands by a burning car, set alight during a communist march in the East End of London. (Photo by Topical Press Agency/Getty Images). Circa 1936

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.