As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.

Bradley Hemmings and Jenny Sealey MBE pose for the camera with a Giant Iron Man on the set of Iron Man at the Greenwich and Docklands Festival in St Alfege Park on June 24, 2011 in London, England after they are announced by LOCOG as the Artistic Directors for the Paralympic Games Opening Ceremony. (Photo by Christopher Lee/Getty Images)

Castro's soldiers at Playa de Giron, Cuba, after thwarting the ill-fated US backed 'Bay of Pigs' invasion. (Photo by Graf/Getty Images). April, 1961

Villager search for a place for the roasted pigs in Dalem Temple at Timbrah Village on February 27, 2014 in Karangasem, Bali, Indonesia. Usaba Dalem is an annual ritual held by the people of Timbrah Village, during this ritual all the villagers will cook roasted pigs and carry them to Dalem Temple as an offering to God and an expression of gratitude for a successful harvest. (Photo by Putu Sayoga/Getty Images)

DJ Deadmau5 arrives at Spike TV's “2011 Video Game Awards” at Sony Studios on December 10, 2011 in Los Angeles, California. (Photo by Christopher Polk/Getty Images)

George R.R. Martin, Lena Headey, Sophie Turner, and other cast and crew of Game of Thrones have faced the winds of winter – or anyway, a bucket of ice water – with the popular charity challenge. HBO’s Game of Thrones gives fans chills in every episode. But as the Ice Bucket Challenge for ALS research has exploded across the internet, the cast and crew of the shocking show gave themselves goosebumps as they stepped up to get soaked.

A U.S. Marine kneels beside a Multi-Utility Tactical Transport ( MUTT) during a patrol as part of Rim of the Pacific (RIMPAC) 2016 an exercise held at Camp Pendleton, California United States, July 13, 2016. (Photo by Mike Blake/Reuters)

A native Brazilian competes in a tora competition, which is a race while carrying a log, during the Indigenous Youth Games of Pataxos nation in Santa Cruz de Cabralia, Bahia state, Brazil, April 18, 2016. (Photo by Roosevelt Cassio/Reuters)