To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Competitors in action during a qualifying heat for the 12 hour Lawn Mower Endurance Race on September 24, 2011 in Billingshurst, England. First started in 1973 as a motorsport that would be accessible to as many as possible, there is little commercialism or sponsorship, no cash prizes and no modifying of engines. The trophies are donated from various sources with famous names such as Sir Stirling Moss found engraved on the plaques from previous races. (Photo by Matthew Lloyd/Getty Images)

A trader weighs tobacco at a market in el-Fasher, in North Darfur February 5, 2015. Tobacco is one of the North Darfur war zone's main cash crops. (Photo by Mohamed Nureldin Abdallah/Reuters)

Passengers hold 500 (bottom) rupee banknotes to buy train tickets at a railway booking counter in Allahabad, India, November 9, 2016. People are queuing up outside banks across India to exchange 500 and 1,000 rupee notes after they were withdrawn as part of anti-corruption measures. Indians will be able to exchange their old notes, which stopped being legal tender at midnight on Tuesday, for new ones at banks until 30 December. The surprise move is part of a government crackdown on corruption and illegal cash holdings. Banks were shut on Wednesday to allow them enough time to stock new notes. There are also limits on cash withdrawals from ATMs. The BBC's Yogita Limaye in Mumbai says there have been chaotic scenes outside many banks. (Photo by Danish Siddiqui/Reuters)