Riders of the Peloton approach a cobbled section near the Arenberg forrest at the 117th Paris-Roubaix cycle race in Wallers, France on April 12, 2019. (Photo by Christophe Petit-Tesson/EPA)

A rider on horseback competes in the Margalla Festival Tent Pegging Championship in Islamabad, Pakistan, June 5, 2016. Tent pegging is an equestrian sport popular in India and Pakistan, with a history going back to the cavalries of ancient armies. (Photo by Caren Firouz/Reuters)

People are silhouetted while riding the Atmosfear double swing, which lifts riders more than 66 meters into the air while spinning at up to 70 km/h, at the Pacific National Exhibition at sunset in Vancouver, British Columbia, on Tuesday, August 31, 2021. (Photo by Darryl Dyck/The Canadian Press via AP Photo)

Riders pray before competing at a rodeo event in Monte Negro, south of the Amazon basin, Rondonia state, Brazil on August 30, 2019. In recent years, Monte Negro has expanded as a key cattle town with a strong cowboy culture. (Photo by Carl De Souza/AFP Photo)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.