For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Topless protesters from the organization PETA (People for the Ethical Treatment of Animals) stand with “banderillas” filled with red powder as about 100 people rally in front of the town hall square in Pamplona, Navarra, northern Spain, demonstrating against the treatment of fighting bulls in the Fiesta de San Fermin, 05 July 2017. The renowned eight-day festival made famous by Ernest Hemingway's 1926 novel “The Sun Also Rises” has running-with-the-bulls and a bullfight each day for the fair, which begins at noon on 06 July 2017. (Photo by Jim Hollander/EPA)

Teams face off in the Cartier Elephant Polo Cup November 18, 2006 in Jaipur, in the Indin state of Rajasthan. Cartier hosted the event which was held to highlight the plight of the dwindling numbers of Asian elephants. Indian and international celebrities flew in the India's “Pink City” for the high society event held by the global watch and jewelry giant. The animal rights organization, People for the Ethical Treatment of Animals, “PETA” had planned to protest the match, saying that elephants should not be used for sport. Elephants in Jaipur are commonly used for carrying tourists at historic sites. (Photo by John Moore/Getty Images)

The photography duo of Floto+Warner created the series, “Colorant”, from an idea that stemmed out of a previous series and the fascination of landscapes, with results that leave one in awe. Creating shapes, not experienced in nature, they tossed colored water in the air to capture “a momentary graffiti of air and space”. Using a high shutter speed to capture these fleeting moments, Floto/Warner has produced a multi-medium series with jaw-dropping results. Photo: “Orange Salt Flats”. (Photo by Floto/Warner)

With their affinity for hunting, sneaking, and hidden blade-like retractable claw, cats are really the assassins of the animal world. They're not as intimidating when they're kittens dressed up as assassins from the upcoming Assassin's Creed Unity, but what they lack in deadliness they more than make up for in cuteness. YouTube user Mr.TVCow posted the video, in which four hooded kittens hunt down a french soldier, much like like in a number of trailers for Assassin's Creed Unity. They use their eagle vision ability, parkour after their target, and perform lethal aerial assassinations, and yes, it's as unbearably adorable as it sounds.

A surfer rides a wave at the snowy beach of Unstad, in Lofoten Island, Arctic Circle, on March 9, 2016. Surfers from all over the world comes to Lofoten island to surf in extrem conditions. Ocean temperature is 6-7 °C, air temperature around 0°C in spite of a weather very unstable. (Photo by Olivier Morin/AFP Photo)

Tinni the dog and Sniffer the fox became quick friends, prompting the pooch's owner Torgeir Berge to start a campaign against the highly controversial fur trade after he noticed "how similar foxes and dogs actually are," calling the fox the "dog of the forest." Berge and his friend Berit Helberg plan to release a book sometime next year chronicling the duo, because "no animals should be living like the animals in the fur industry are living." According to animal advocacy group PETA, many creatures bound for the fur industry are allegedly kept in small, restrictive cages for their entire lives. Berge and Helberg said they plan to donate a portion of the proceeds to help save the Sniffers of the world, and we can totally see why.