To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Balinese men hold cock fighters during the Tabuh Rah ceremony at a Temple in Gianyar, Bali, Indonesia, 28 December 2014. Traditional cockfighting or locally named “Tajen”, was once performed as a sacred ritual in Bali but now has become a source of gambling for many local Balinese men. Cockfighting is staged during the anniversary of a temple. The rituals are mainly aimed at preventing the evil spirits from harming people. (Photo by Made Nagi/EPA)

A man walks with a giant rake during carnival celebrations in Zubieta January 27, 2015. Bell carrying dancers known as Joaldunak from Zubieta and neighbouring Ituren visit each other's villages performing a ritual dance to ward off evil spirits and awaken the coming spring. Alongside the dancers, villagers dress in bizarre and frightening costumes to harass and scare visitors. (Photo by Vincent West/Reuters)