Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

An Indian couple stained with colored powder enjoys a loving moment during the Holi festival celebrations in Chennai, India, 18 March 2022. Holi, also known as the “Festival Of Colors” is an ancient Indian Hindu festival symbolizing the victory of good over evil and marking the arrival of spring. It is held with joyful gatherings during which revelers cover each other in colored powders. (Photo by Idrees Mohammed/EPA/EFE)

In this photo taken on Sunday, March 10, 2019, a little girl laughs during a ritual marking the upcoming Clean Monday, the beginning of the Great Lent, 40 days ahead of Orthodox Easter, on the hills surrounding the village of Poplaca, in central Romania's Transylvania region. Romanian villagers burn piles of used tires then spin them in the Transylvanian hills in a ritual they believe will ward off evil spirits as they begin a period of 40 days of abstention, when Orthodox Christians cut out meat, fish, eggs, and dairy. (Photo by Vadim Ghirda/AP Photo)

People wearing bear furs perform during a festival of New Year ritual dances attended by hundreds in Comanesti, northern Romania, Wednesday, December 30 2015. In pre-Christian rural traditions, dancers wearing colored costumes or animal furs, toured from house to house in villages singing and dancing to ward off evil, in the present the tradition has moved to Romania's cities too, where dancers travel to perform the ritual for money. (Photo by Vadim Ghirda/AP Photo)

Balinese men hold cock fighters during the Tabuh Rah ceremony at a Temple in Gianyar, Bali, Indonesia, 28 December 2014. Traditional cockfighting or locally named “Tajen”, was once performed as a sacred ritual in Bali but now has become a source of gambling for many local Balinese men. Cockfighting is staged during the anniversary of a temple. The rituals are mainly aimed at preventing the evil spirits from harming people. (Photo by Made Nagi/EPA)