To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

Alejandro Zelayaran, 43, dressed as Santa Claus, wears a protective face shield as he poses for a photograph on a street in Mexico City, Mexico, December 3, 2020. “Faith and hope must move the heart of the humanity”, said Zelayaran, who will don a face shield when he distributes dolls and other gifts at an orphanage in Mexico City. “I want to see families taking care of each other and knowing that even from afar, love and hope always survive”. (Photo by Edgard Garrido/Reuters)

The launch of a rocket into space is projected on Dubai's Burj Khalifa on February 9, 2021 as the UAE's “Al-Amal” – Arabic for “Hope” – probe's to Mars carries out a tricky manoeuvre to enter the Red Planet's orbit. A tense half-hour today will determine the fate of “Hope”. If successful, the probe which is designed to reveal the secrets of Martian weather, will become the first of three spacecraft to arrive at the Red Planet this month. (Photo by Giuseppe Cacace/AFP Photo)

Aymara dolls are seen during the “Alasitas” fair, where people buy miniature versions of goods they hope to acquire in real life, in La Paz, Bolivia, January 24, 2017. Shoppers fill their baskets with miniature versions of things they desire – everything from cars, houses computers – to give to Ekeko the God of abundance, in the hope he will being therm good fortune. (Photo by David Mercado/Reuters)

A pornographer posing as a fashion photographer sets up a photoshoot with an unsuspecting model, in the hope of getting some illicit footage. He suggests she try wearing something a little more suggestive. (Photo by Pryor/Three Lions/Getty Images). Circa 1955