To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Passengers from a passing train watch as rescue workers search a train which crashed in Karachi, Pakistan, November 3, 2016. At least 17 people have been killed and dozens more injured after two trains carrying hundreds of passengers collided in Pakistan's southern port city of Karachi, officials said. (Photo by Akhtar Soomro/Reuters)

A homeless street child looks in the window of a car in Jammu, India, Friday, January 6, 2017. Some 800 million people in the country live in poverty, many of them migrating to big cities in search of a livelihood and often ending up on the streets. (Photo by Channi Anand/AP Photo)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

A lioness bares its teeth inside an enclosure after a raid at a zoo-like house on the outskirts of Bangkok, Thailand Monday, June 10, 2013. Thai police and forestry officials searched and seized a number of imported and endangered animals including 14 lions from Africa and arrested the house's owner. (Photo by Apichart Weerawong/AP Photo)

Villager search for a place for the roasted pigs in Dalem Temple at Timbrah Village on February 27, 2014 in Karangasem, Bali, Indonesia. Usaba Dalem is an annual ritual held by the people of Timbrah Village, during this ritual all the villagers will cook roasted pigs and carry them to Dalem Temple as an offering to God and an expression of gratitude for a successful harvest. (Photo by Putu Sayoga/Getty Images)