To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Ethiopian Orthodox worshippers celebrate the Holy Fire ceremony at the Ethiopian section of the Church of the Holy Sepulcher on April 23, 2011 in Jerusalem's Old City, Israel. Hundreds of Orthodox Christians, all from different sects, participated in the ceremony a day preceding Orthodox Easter, and has been celebrated by worshipers for the last 1,200 years. (Photo by Uriel Sinai/Getty Images)

Israelis of Ethiopian origin take part in a rally against racism on January 10, 2012, in the southern Israeli town of Kiryat Malachi, Israel. Hundreds of demonstrators hit the streets of Kiryat Malachi, protesting what they call the discrimination of Ethiopian immigrants. According to Ethiopian residents of Kiryat Malachi, housing committees in the city have been refusing to sell them apartments. (Photo by Uriel Sinai/Getty Images)

Ultra Orthodox Jews celebrate the Jewish holiday of Purim on March 8, 2012 in Benei Brak, Israel. The carnival-like Purim holiday is celebrated with parades and costume parties to commemorate the deliverance of the Jewish people from a plot to exterminate them in the ancient Persian empire 2,500 years ago, as described in the Book of Esther. (Photo by Uriel Sinai/Getty Images)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)