To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Two Hindu holy men of the Juna Akhara sect are being take on a motorcycle by their teacher as they got delayed for a rituals that are believed to rid them of all ties in this life and dedicate themselves to serving God as a “Naga” or naked holy men, at Sangam, the confluence of the Ganges and Yamuna River during the Maha Kumbh festival in Allahabad, India, Wednesday, February 6, 2013. The significance of nakedness is that they will not have any worldly ties to material belongings, even something as simple as clothes. This ritual that transforms selected holy men to Naga can only be done at the Kumbh festival. (Photo by Rajesh Kumar Singh/AP Photo)

Indian school children wearing traditional Punjabi attire sit as they take part in the full and final dress rehearsal for India's Independence Day parade and celebrations in Amritsar, India, 13 August 2016. India's 70th Independence Day will be celebrated on 15 August, to commemorate its independence from British rule and its birth as a sovereign nation on that day in 1947. (Photo by Raminder Pal Singh/EPA)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.