As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.

A masked Bulgarian dancer takes part in the second competition day of the 24th International Festival of Masquerade Games “Surva” in the town of Pernik, Bulgaria Saturday, January 31, 2015. Some 5,000 people are expected to take part in the three-day festival devoted to an ancient Bulgarian pagan rite. Surva is performed by costumed men, some in sheepskin, or other colorful garments, bells and masks, who walk around and dance to scare away the evil spirits, in hope to provide a good harvest, health, fertility, and happiness. (Photo by Valentina Petrova/AP Photo)

The Komodo dragon (Varanus komodoensis) was the most popular species overall based on English language Wikipedia page views. It is the world’s largest lizard, living on the islands of Komodo, Rinca and other smaller islands, and on Flores island in Indonesia. (Photo by Eric Nathan/Alamy)

Bradley Hemmings and Jenny Sealey MBE pose for the camera with a Giant Iron Man on the set of Iron Man at the Greenwich and Docklands Festival in St Alfege Park on June 24, 2011 in London, England after they are announced by LOCOG as the Artistic Directors for the Paralympic Games Opening Ceremony. (Photo by Christopher Lee/Getty Images)

Hair stylist Marcelo Avatte (R) prepares to fit Isidora Serrano, a 14-year-old who lost her hair due to chemotherapy to treat her bone cancer, with a natural hair wig in the cancer ward of the Luis Calvo Mackenna Hospital in Santiago, October 23, 2014. The wigs, handmade by Italian-Chilean hair stylist Marcelo Avatte and his team, have helped the children regain their self-esteem and confidence during cancer treatment. Renowned for making customised wigs, Avatte has donated more than 300 wigs since 2009 and says he was motivated to begin the project by the pain he felt when his own son lost his hair during chemotherapy. (Photo by Rodrigo Garrido/Reuters)

DJ Deadmau5 arrives at Spike TV's “2011 Video Game Awards” at Sony Studios on December 10, 2011 in Los Angeles, California. (Photo by Christopher Polk/Getty Images)

George R.R. Martin, Lena Headey, Sophie Turner, and other cast and crew of Game of Thrones have faced the winds of winter – or anyway, a bucket of ice water – with the popular charity challenge. HBO’s Game of Thrones gives fans chills in every episode. But as the Ice Bucket Challenge for ALS research has exploded across the internet, the cast and crew of the shocking show gave themselves goosebumps as they stepped up to get soaked.