Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A girl eats a watermelon slice while at a school building where Syrians – displaced from the area of Ras al-Ain by the Turkish offensive on the northeast – are staying in the city of Hasakah, on June 30, 2020. (Photo by Delil Souleiman/AFP Photo)

Miniature food cook Burcu Celenoglu Aydin prepares a dish at her mini kitchen in Istanbul, Turkey April 7, 2018. Social marketing coordinator Burcu Celenoglu Aydin and her husband videographer Anil Aydin cook renowned dishes of Turkish cuisine in tiny measures and upload the videos on social media. (Photo by Murad Sezer/Reuters)

An aerial view of lambs as General Directorate of Agricultural Enterprises of Turkish Ministry of Agriculture and Forestry expects lamb births to increase in winter period, compared to previous years, in Karacabey facilities of Bursa, Turkiye on September 16, 2024. (Photo by Mustafa Yilmaz/Anadolu via Getty Images)

A volunteer in the Kurdish Community Protection Forces guards wheat fields from fire or looting around the town of Tarbesbeyeh, also known as al-Qahtaniyah in Arabic, in northeastern Syria's Hasakeh Governorate near the Turkish border on May 30, 2024. (Photo by Delil Souleiman/AFP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.