While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Looters scramble in Philipsburg, St. Maarten, Sunday September 10, 1995 for goods in the Ram's department store, which contained mostly food and liquor. No attempts are currently being made by Dutch troops on the island to stop the looting, since few relief supplies have arrived in St. Maarten, which was ravaged on Tuesday by Hurricane Luis. (Photo by John McConnico/AP Photo)

Revellers chat on Havana's Malecon seafront before performing at a carnival parade, Cuba, August 12, 2016. (Photo by Alexandre Meneghini/Reuters)

Blankets cover the bodies of a woman (right) and a man (left background) hit by a northbound Penn Central train (background) as they waited with a crowd at Pennsylvania Railroad station in Elizabeth, N.J. on June 8, 1968 to view the southbound train carrying the body of Sen. Robert F. Kennedy to Washington. The woman was identified as Mrs. Antoinette Severini, 54, and the man, John Curia (age unavailable), both of Elizabeth. (Photo by AP Photo)

Two and a half year-old Jennifer Martin in tears during a visit to Santa at Harrods department store in London, 10th December 1949. (Photo by William Vanderson/Fox Photos/Hulton Archive/Getty Images)

President Calvin Coolidge rides in a car during his inaugural parade in Washington, D.C., U.S. in March 1925. (Photo by Reuters/Library of Congress)

Abbey Clancy attends Lifetime's launch of Britain's Next Top Model airing tonight at 9pm on Lifetime on March 16, 2017 in London, England. (Photo by PA Wire)

Amanda Lepore attends the “Doll Parts” book launch party at The Standard, Highline on April 18, 2017 in New York City. (Photo by J. Kempin/Getty Images)