While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

English singer, songwriter and model Sophie Ellis-Bextor performs at G-A-Y at The Astoria on February 17, 2007 in London, England. (Photo by Jo Hale/Getty Images)

Zombie Boy, who holds a Guinness World Record for most bones inked on a human body, gave Londoners a fright on October 5, 2016 as he was spotted at commuter hotspots across the capital to promote Thorpe Park’s new Halloween attraction. Canadian born Zombie Boy has 90% of his body covered in tattoos with a value of over $20,000 in total, including an entire skeleton and skull on his face, visited Canary Wharf, Oxford Street and Soho. (Photo by Rex Features)

Phoenix Mercury guard Sophie Cunningham takes a selfie with teammate Brittney Griner, during the WNBA basketball teams' media day, in Phoenix, Wednesday, May 3, 2023. (Photo by Matt York/AP Photo)

Stefan Sigmund, 29, from the Transylvanian city of Cluj, attempt to smoke 800 cigarettes through a self designed device in less than five minutes, in central Bucharest Tuesday, January 30, 1996, trying to enter the Guinness Book of Records. It is the last of his several attempts entering the record book which included eating 29 hard boiled eggs in four minutes and leaping into a lake from a height of 41 meters (135 feet) even if the Guinness Book of Records no longer rewards self damaging attempts. (Photo by AP Photo/Stringer)

Emily Whiteford, 18, of Maryland, stretches before her audition for the Radio City Rockettes at Radio City Music Hall, Wednesday, April 3, 2024 in New York. (Photo by Brittainy Newman/AP Photo)

Galapagos – Rocking the Cradle: Four major ocean currents converge along the Galapagos archipelago, creating the conditions for an extraordinary diversity of animal life, April 25, 2016. The islands are home to at least 7,000 flora and fauna species, of which 97 percent of the reptiles, 80 percent of the land birds, 50 percent of the insects and 30 percent of the plants are endemic. (Photo by Thomas P. Peschak for National Geographic/World Press Photo)

Rita Ora's sister Elena has shown off her model looks while in Ibiza in the second decade of August 2023. (Photo by elenaora/Instagram)