Following a large air raid by German bombers, local people, coming out of their air raid shelters found a bus standing on end in a large crater, in Balham, London, October 15, 1940. (Photo by AP Photo)

An Israeli woman scrambles through the mud and under barbed wire at the competition of the Legion Run in the Menara Cliffs area of Kiryat Shmona, in northern Israel, near the Lebanon border 14 October 2016. Hundreds of participants ran five kilometers cross country in steep terrain and then navigated various obstacle courses including steep inclines and mud holes. It is the first time this non-competitive but supportive sporting event is held in Israel. (Photo by Jim Hollander/EPA)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A hot air balloon flies close to the ground in the Jezreel Valley in northern Israel during an international hot air balloon festival October 14, 2014. (Photo by Nir Elias/Reuters)

A country music fan cools off in the wind on the second day of the Stagecoach country music festival in Indio, California April 26, 2014. (Photo by Mike Blake/Reuters)

In this undated photo made available by journal Nature on January 15, 2014, a northern bald ibis (Geronticus eremita) flies in Tuscany, Italy. A new study released Wednesday, January 15, 2014 says the birds choreograph the flapping of their wings, getting a boost from an updraft of air in the wake of the flapping wings by flying behind the first bird and off to the side. When a flock of birds take advantage of these aerodynamics, they form a V. (Photo by Markus Unsöld/AP Photo)

A man covered in motor oil, poses for a picture next to a girl dress a traditional clothes during a festivities in honor of Santo Domingo de Guzman in Managua, Nicaragua, Saturday, August 1, 2015. Some of the faithful coat their bodies in a black motor oil, red paint and wear traditional clothes as a promise for a prayer or miracle they believe was performed or answered by Managua's patron saint, Santo Domingo de Guzman. (Photo by Esteban Felix/AP Photo)

Saraa Mutawkil (R), 18, practises boxing at Al Rabie club in Omdurman May 10, 2016. (Photo by Mohamed Nureldin Abdallah/Reuters)