241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

Riot police walk past burning garbage containers during heavy clashes with demonstrators during a 24-hour strike on March 29, 2012 in Barcelona, Spain. Spanish workers staged a general strike to protest the government's latest labour reforms, which are designed to help Spain lower its deficit within EU limits. (Photo by David Ramos/Getty Images)

Axel, a research prototype rover for exploring the Moon, Mars and other planets, is remotely driven over rocks as engineers from Jet Propulsion (JPL) and grad students from Caltech (California Institute of Technology) demonstrate its mobile over the steep and rocky grounds of the JPL Mars Yard on January 14, 2009 in Pasadena, California. The rover is capable of descending cliffs or into craters and returning by a cable tethered to its starting point. Development of the Axel rover is a point effort funded by NASA Exploration Systems Mission Directorate (ESMD) and lead by Principal Investigator Issa Newnas and Co-Investigator and Caltech professor of mechanical engineering bio engineering Joel Burdick. (Photo by David McNew/Getty Images)

A Pablo Picasso papier mache “huge head” mask, known as “Capgros” in Catalan, is displayed at the entrance of the “El Ingenio” shop on August 23, 2011 in Barcelona, Spain. “El Ingenio” (The Ingenuity) has been making and selling papier mache giant masks and huge heads for Catalan popular festivals since 1838. The “La Merce” festival will be held on September 24 to observe the feast day of Our Lady of Mercy, patron saint of Barcelona. (Photo by David Ramos/Getty Images)

Israeli magician Hezi Dean stands atop of a tower where he intends to remain for 35 hours, at Rabin square on May 18, 2011 in Tel Aviv, Israel. Dean started his most recent stunt Wednesday in an attempt to break the record of American illusionist and endurance artist David Blaine. Dean was raised on the 27-meters high tower Wednesday morning and aims to remain there with no food until Thursday evening, for a total of 35-hours. (Photo by Uriel Sinai/Getty images)

Patrick Boyle, The Earl of Glasgow and his son David, Viscount Kelburn pose at their home Kelburn Castle on August 30, 2011 in Largs, Scotland. The Earl of Glasgow has asked Historic Scotland if the graffiti can remain as a permanent feature of the Castle. The local council allowed the mural to be painted on the wall by Brazilian artists in 2007, with a three year limit put on the graffiti pending the start of rendering work at the castle.(Photo by Jeff J Mitchell/Getty Images)

World War Two veteran Abla Begaliyev, 91, is seen in an undated handout picture (L), poses for a picture in Arashan (Top R) and at home in Kyrgyzstan April 14, 2015. Begaliyev served in the border guard cavalry from February 1942 until April 1947. Originally from Kyrgyzstan, he fought on the Ukrainian front and relocated to the border with Afghanistan at the end of World War Two. As the world marks the 70th anniversary of the end of World War Two, Reuters photographers the length and breadth of the former Soviet republics (CCCP) captured portraits of Red Army veterans, mostly now in their 80s and 90s, today and through archive pictures at the time. More than 20 million Soviet citizens were killed in the war. (Photo by Vladimir Pirogov/Reuters/Family handout (L))

Factory landlord Lawrence Taylor (L), portraying a Colour Sergeant from the King's Royal Rifle Corps, part of the Rifles Living History Society, performs a drill with Connor Young (R) of the Queen's Own Royal West Kent Regiment Living History Group as they recreate the life of a First World War soldier at the Eden Valley Museum in Edenbridge in southeast England May 10, 2014. Lawrence has always had an interest in military history and specifically “The Rifles” – his veteran father's WWII regiment. When he became a re-enactor he chose not to re-enact WWII as many of the veterans are still alive, and he felt uncomfortable as he remembers his father would have flashbacks and nightmares about the war. United by a fascination with military history and a fondness for dressing up, groups such as the Rifles Living History Society and the Queen's Own Royal West Kent Regiment Living History Group get together to recreate aspects of life during the First World War. Reuters photographer Luke MacGregor photographed members of the groups, both as they took part in living history events and at their day jobs. (Photo by Luke MacGregor/Reuters)