To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Zhang Ze of China in action during his Oceania zone group1 match against Bernard Tomic of Australia of the 2011 Davis Cup on July 8, 2011 in Beijing, China. (Photo by Lintao Zhang/Getty Images)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Children give “high-fives” as London Marathon runners pass down Deptford’s Evelyn Street, the eight-mile mark of the 26.2 mile course in London, England on Sunday, October 2, 2022. (Photo by Guy Corbishley/Alamy Live News)

A group of hikers atop Mount St. Helens on July 21, 2016. Mount St. Helens or Louwala-Clough is an active stratovolcano located in Skamania County, Washington, in the Pacific Northwest region of the United States. It is 96 miles south of Seattle, Washington, and 50 miles northeast of Portland, Oregon. (Photo by Raxit Kagalwala)