The moon rises over people gathered on Glastonbury Tor ahead of tomorrow's Blue Moon on July 30, 2015 in Somerset, England. The full moon appearing on July 31 will be what's called a Blue Moon, which refers to the second of two full moons appearing in the same calendar month. The last time this happened was in 2012 and there isn't due another until 2018. (Photo by Matt Cardy/Getty Images)

The rarely seen blue sharks photographed by Saeed Rashid in British waters. Elusive blue sharks have recently been spotted off the south coast of England, having moved to the UKs warmer waters to hunt. The carnivorous sharks have been lurking off the coast of the popular British holiday destination, Penzance, in Cornwall. (Photo by Saeed Rashid/Caters News)

Lorella Boccia attends Giffoni Film Festival blue carpet on July 23, 2014 in Giffoni Valle Piana, Italy. (Photo by Maria Laura Antonelli/AGF/SIPA Press)

Model Jessie May Smart poses with Blue Morpho butterflys, ahead of the opening of, “Butterflies in the Glasshouse”, at RHS Wisley in Wisley, Britain, January 13, 2017. (Photo by Peter Nicholls/Reuters)

Lava crosses the main road to Grindavík and flows on the road leading to the Blue Lagoon, in Grindavík, Iceland, Thursday, February 8, 2024. (Photo by Marco Di Marco/AP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.