To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

Racegoers in attendance on Ladies Day at Ascot Racecourse on June 21, 2018 in Ascot, England. Ladies Day is the biggest day in the racing calendar and brings with it all the glitz and glamour as those attending don their best outfits. Ascot Racecourse is steeped in Royal history, first founded by Queen Anne in 1711, with the first race in her honour held on August 11, 1711. This year’s Royal Ascot began Tuesday, June 19, with races every day until Saturday, June 23. (Photo by South West News Service)

Lutricia Bock of Germany falls down as she performs during the ladies short program at the ISU European Figure Skating Championship in Bratislava, Slovakia, January 27, 2016. (Photo by David W. Cerny/Reuters)

A lady smiles during the annual Calabar cultural festival in Calabar, Nigeria, December 28, 2015. Picture taken December 28, 2015. (Photo by Reuters/Stringer)

Members of the New Orleans Baby Doll Ladies march during the Krewe of Zulu parade at Mardi Gras in New Orleans, Louisiana U.S., February 28, 2017. (Photo by Shannon Stapleton/Reuters)