“House of the Dragon” star, English actress Olivia Cooke shows off her curves in a new advertising campaign for Rihanna's lingerie firm “Savage Fenty” early October 2022. The British beauty – who took over the role of Alicent Hightower when the medieval epic did a time jump – has become a brand ambassador for the saucy underwear firm. (Photo by Savage Fenty)

Dutch supermodel Bregje Heinen sets pulses racing as she models for lingerie brand Frederick's of Hollywood on February 18, 2020. The 26-year-old beauty, a former Victoria's Secret model, strips off in a launderette as she showcases the company's spring 2020 collection. (Photo by Frederick's of Hollywood/The Mega Agency)

Heidi Klum (not pictured) was greeted by half-naked models arriving at Myer Melbourne on January 27, 2016 in Melbourne, Australia. The supermodel continued her tour of the country promoting her new season of lingerie for Heidi Klum intimates, a brand which she took over from Elle Macpherson in 2014. (Photo by Robert Cianflone/Getty Images)

English lingerie and catwalk model and television personality Abbey Clancy seen attending Warner Music Brits after party in London, England on February 22, 2018. (Photo by Hewitt/SilverHub/Rex Features/Shutterstock)

American vedette, burlesque dancer, model, and businesswoman Heather Renée Sweet, known professionally as Dita Von Teese looking stunning while advertising new items from her own underwear range in the last decade of January 2023. (Photo by TNI Press Ltd)

Fifty Shades Darker lingerie by Coco de Mer – capturing the “inner goddess” of Anastasia Steele – is launched following record-breaking release of movie’s new trailer. Official collection developed in conjunction with E.L. James to coincide with the new Fifty Shades Darker movie. They are the first official Fifty Shades Darker products to be released ahead of the new movie whose trailer was watched 114 million times in first 24 hours, breaking Star Wars: The Force Awakens previous record. (Photo by Rankin/Coco de Mer/Rex Shutterstock)

Heidi Klum and daughter Leni set pulses racing in red lingerie. The pair star in a new campaign for Italian underwear and accessory firm, Intimissimi. German supermodel Heidi, 49, and Leni, 18, her daughter with Flavio Briatore, previously starred in a campaign for the brand. They pose here in red ahead of Christmas on November 22, 2022. (Photo by Intimissimi/The Mega Agency)

People dressed as a “Chinese Dragon”, swim in water at the Beijing Aquarium on January 5, 2012 in Beijing, China. The new year in Chinese calendar is the year of Dragon which will fall on January 21, 2012. (Photo by ChinaFotoPress/Getty Images)