To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Competitors in the Pro Bikini division pose during the Arnold Classic Australia at The Melbourne Convention and Exhibition Centre on March 14, 2015 in Melbourne, Australia. (Photo by Robert Cianflone/Getty Images)

Flames from the Jerusalem Fire erupt in Lake County, California August 12, 2015. The wildfire running rampant through drought-parched vegetation in northern California grew by several thousand acres overnight into Wednesday, as firefighters worked to stop the flames from spreading toward communities. (Photo by Robert Galbraith/Reuters)

Miss South Carolina Suzi Roberts competes in the swimsuit competition of the 97th Miss America Competition in Atlantic City, New Jersey U.S. September 10, 2017. (Photo by Mark Makela/Reuters)

Vocalist Laila Skovmand, a musician with Danish company Between Music, plays underwater in a tank during a rehearsal ahead of their UK premiere concert Aquasonic at the Tramway in Glasgow on Ocrober 25, 2017. (Photo by Robert Perry/PA Images)