Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A Tibetan pilgrim prostrates herself at the Jokhang Temple in central Lhasa, Tibet Autonomous Region, China early November 20, 2015. Every day thousands of Tibetans visit and pray at Jokhang Temple, considered one of the most sacred places of worship. (Photo by Damir Sagolj/Reuters)

An Indian toddler plays amid marigold flowers at a wasted flowers dumping site, besides a flower market in Mumbai, India, 28 September 2016. Marigold flowers are used in many religious ceremonies in the temples in India. Strung together they make colourful garlands and are used as an offering in temples and to decorate them. (Photo by Divyakant Solanki/EPA)

Devotees gather to take part in the celebrations to mark the Krishna Janmashtami festival at a temple in Jalandhar on August 26, 2024. (Photo by Shammi Mehra/AFP Photo)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A monk prays during the annual Fire Festival held at the Konjoin Temple on June 28, 2006 in Nasushiobara, Tochigi Prefecture, Japan. Every year around 1000 visitors come to participate and to wish for good luck at the 1200 year old Temple. (Photo by Koichi Kamoshida/Getty Images)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.